Saturday, September 19, 2009

The Blueberry Story


This story was in my teacher's union newsletter this week. MY students are the damaged blueberries.

The Blueberry Story:

The teacher gives the businessman a lesson

“If I ran my business the way you people operate your schools, I wouldn’t be in business very long!”

I stood before an auditorium filled with outraged teachers who were becoming angrier by the minute. My speech had entirely consumed their precious 90 minutes of inservice. Their initial icy glares had turned to restless agitation. You could cut the hostility with a knife.

I represented a group of business people dedicated to improving public schools. I was an executive at an ice cream company that became famous in the middle1980s when People Magazine chose our blueberry as the “Best Ice Cream in America.”

I was convinced of two things. First, public schools needed to change; they were archaic selecting and sorting mechanisms designed for the industrial age and out of step with the needs of our emerging “knowledge society”. Second, educators were a major part of the problem: they resisted change, hunkered down in their feathered nests, protected by tenure and shielded by a bureaucratic monopoly. They needed to look to business. We knew how to produce quality. Zero defects! TQM! Continuous improvement!

In retrospect, the speech was perfectly balanced - equal parts ignorance and arrogance.

As soon as I finished, a woman’s hand shot up. She appeared polite, pleasant – she was, in fact, a razor-edged, veteran, high school English teacher who had been waiting to unload.

She began quietly, “We are told, sir, that you manage a company that makes good ice cream.”

I smugly replied, “Best ice cream in America, Ma’am.”

“How nice,” she said. “Is it rich and smooth?”

“Sixteen percent butterfat,” I crowed.

“Premium ingredients?” she inquired.

“Super-premium! Nothing but triple A.” I was on a roll. I never saw the next line coming.

“Mr. Vollmer,” she said, leaning forward with a wicked eyebrow raised to the sky, “when you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?”

In the silence of that room, I could hear the trap snap…. I was dead meat, but I wasn’t going to lie.

“I send them back.”

“That’s right!” she barked, “and we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with ADHD, junior rheumatoid arthritis, and English as their second language. We take them all! Every one! And that, Mr. Vollmer, is why it’s not a business. It’s school!”

In an explosion, all 290 teachers, principals, bus drivers, aides, custodians and secretaries jumped to their feet and yelled, “Yeah! Blueberries! Blueberries!”

And so began my long transformation.

Since then, I have visited hundreds of schools. I have learned that a school is not a business. Schools are unable to control the quality of their raw material, they are dependent upon the vagaries of politics for a reliable revenue stream, and they are constantly mauled by a howling horde of disparate, competing customer groups that would send the best CEO screaming into the night.

None of this negates the need for change. We must change what, when, and how we teach to give all children maximum opportunity to thrive in a post-industrial society. But educators cannot do this alone; these changes can occur only with the understanding, trust, permission and active support of the surrounding community. For the most important thing I have learned is that schools reflect the attitudes, beliefs and health of the communities they serve, and therefore, to improve public education means more than changing our schools, it means changing America.


Let's hear for all of us who do the best we can with what we have.

J.

7 comments:

Brother Dave said...

Re: "…to improve public education means more than changing our schools, it means changing America."

This is a generality. I wonder what the specifics of such change might be.

Sayre said...

That teacher hit the nail square on the head... I am blessed with a pretty good blueberry - even though it's a distracted one at times. And HE'S a challenge.

I know that I am not cut out to be a teacher. I would be one of those screaming CEOs running from the room. But I am smart enough to appreciate how hard, how frustrating, and how fullfilling a teacher's job is. That's why I can volunteer for carnivals and field trips that literally leave me wrung out and exhausted after only a few hours - and fully appreciate how these people get up every day and do it again and again and again.

People like you, J.

trkndude299 said...

I found this to be an interesting post.

I have lamented the shortcomings of the PSS, but agree with the thought of the health of the school system comes from the community.

Just imagine if we could take politics out of the equation?
How nice would it be to have our community schools back.

J + I have had some very dissenting discussions on this subject matter and we still talk to each other!

Yay.

U Mah Suhweetee Redneckian GF.
Yup, even if you correct mah Inglish.

trkndude299 said...

We gotta get you back here more often and off of FB + Twitter.

Thrice a week post?

trkndude299 said...

It may be time for a blogger from another blog post thingy.

Hootin' Anni said...

VERY interesting subject! And the fact that schools are not a business is an eye opener to many I'm sure. [and seeing that photo of those berries makes me drool!]

Hoosier Girl said...

Brother Dave - What the specifics are is the eternal question. We just have to keep striving to do the best we can.

Sayre - Some days we don't WANT to get up and do it again, but isn't that true of everyone? Thanks for the compliments.

J.